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HOW WE GOT HERE


Original Deckers striped flip flop.

Built by a Collective Passion

It was 1973 in Santa Barbara, California, when Deckers 鸿博app官网 founder took a risk, followed a passion and created a new kind of footwear. With its simple, yet innovative striped design, the first Deckers flip-flop took the surf lifestyle market by storm, quickly growing into a mainstream staple.

Close up walking up ladder in Sanuk shoes

Over the next three decades, Deckers 鸿博app官网 grew from a single iconic sandal into a 鸿博app, multi-brand company by seeking out niche brands with a like minded spirit and heritage. Beginning with the acquisition of the UGG® brand in 1995 and continuing with Teva®, Sanuk®, HOKA ONE ONE® and Koolaburra by UGG® , Deckers 鸿博app官网 has grown each brand into a lifestyle leader through innovative design and passionate marketing.

London Charing Cross junction evening traffic scene.

A Global Impact

While you can trace our roots to Southern California, the 鸿博app community is where you’ll find us now. And we believe our reach makes us even stronger. From our international retail stores to our 鸿博app corporate offices, our dedication to supporting passion and pursuing innovation knows no borders.

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Two women leaning against a car wearing Teva sandals.
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